This document lays out an operational plan to put your photographers in front of the brands that commission shoots — sportswear, food and travel decision-makers across the UK and US — through cold email outreach. Reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
Twenty Twenty is a photography and motion artist-management agency based in London and New York, representing a curated roster of visual artists across stills and moving image. You market your photographers to brands, advertising agencies and magazines, win them the work, then negotiate the contracts and often produce the shoots end to end — from a White Stuff campaign to an EasyJet production in Cyprus. Your roster spans specialists in food, fashion, sport, travel and lifestyle, each matched to the brands they shoot best. The work runs across blue-chip names — Adidas, Nike, Apple, Coca-Cola, McDonald’s, Rapha — and top agencies from Ogilvy to Wieden & Kennedy.
13
represented artists
a curated photography + motion roster, specialists across food, fashion, sport, travel and lifestyle matched to the right brand
2
offices: London & New York
on the ground in the two biggest English-language creative markets you sell into
40+
blue-chip brands & agencies
Adidas, Nike, Apple, Coca-Cola, Ogilvy and Wieden & Kennedy across the worked-with roster
Global
production, UK & overseas
full-service shoot production from London to Cyprus, not just the introduction
What sets you apart
You do not send a generic list, you present the right artist for the right job. Each photographer on the roster owns a clear specialism — food, fashion, sport, travel, lifestyle — so a brand sees work that is already relevant to their category, not a stock catalogue. And you do not stop at the introduction: the in-house production arm runs the shoot end to end, in the UK or overseas, which is why brands like EasyJet and White Stuff trust you with the whole job rather than just the talent.
What we will push on your behalf
Your artists’ work, placed in front of the one person at a brand who actually commissions photography and motion — the brand manager, marketing lead or creative director, never a generic inbox. The cold email presents a specific photographer matched to that brand’s category, opens on a genuinely researched first line, and asks for a short call. It lands on a pain every busy brand team shares: they need fresh, on-brand imagery for the next campaign and rarely have time to hunt for the right shooter. The goal is simple — when the next brief lands, your photographer is the name they already have in mind.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the universe of consumer brands that commission original photography and motion across your three chosen sectors — sportswear (with the fashion and apparel crossover), food and beverage, and hotel and travel — in the UK and US only. We size it by decision-makers, not companies: a brand like Adidas or Marriott carries several people who commission shoots across product lines and regions, while a smaller label carries one. Micro-brands and companies that never commission original creative are excluded. The combined working universe is around 25,000 named commissioning decision-makers across the three verticals.
~25,000
decision-makers identified
commissioning brand-side contacts across sportswear, food and hotel & travel in the UK and US
~12,500
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~206
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~41
potential new clients
over 12 months (UK/US B2B average closing rate: 20%) — brands that reply and open a commissioning conversation, comfortably more reply-flow than a boutique roster needs to stay busy
How we build this database
We cross-reference brand and company websites, LinkedIn Sales Navigator, trade and creative press (Drapers, The Grocer, Ad Age, Marketing Dive, Boutique Hotelier, Campaign), brand social feeds, sponsorship and collaboration announcements, and new-store and new-property databases to identify decision-makers who match your criteria. Every contact is then verified and enriched by AI: role check (do they actually commission creative), business email validation, and a last-12-month signal scrape per brand. Impossible to do manually across tens of thousands of brand-side buyers — this is what makes qualification possible at scale.
Why 50% are contactable
Brand managers, marketing directors and creative leads are rarely listed in public databases with their direct business email, and large brands hide the specific person who commissions shoots behind a big org chart. This 50% ratio is deliberately conservative — senior brand-side roles typically yield 40% to 60% verified emails through Sales Navigator, Apollo, Hunter and our enrichment stack — to give you realistic projections rather than optimistic ones.
This sizing is the maximised, defensible version of the addressable UK + US base. The ~41 figure is market headroom, not a delivery promise — with a boutique roster you will convert a fraction of it into live commissions, and that is the point: the channel stays deep enough that it never runs dry. We can tighten it (major and mid brands only, one sector first, UK before US) or steer it toward specific artists once Phase 1 of the campaign has run.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real prospect brands, picked across your three sectors — sportswear, food and hotel & travel — and split across the UK and US to show the approach works everywhere you sell. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the brand is a fit for your roster. The same method will then be applied to your full database of ~12,500 contactable decision-makers.
For each prospect, our AI identifies a concrete signal: a recent campaign, a new collection or product launch, a new store or property opening, a fresh collaboration or a senior brand hire. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample mixes four sportswear and apparel brands (Represent, Vuori, Castore, Bandit Running) with three food and beverage names (Fishwife, Hip Pop, Wingstop UK) and three hotel and travel brands (The Zetter, Auberge Collection, Bunkhouse) — a preview of what your full UK and US database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
Represent
George Heaton·Founder & Creative Director
Founder-led British luxury streetwear from Manchester, ~£94m turnover, stores in Manchester, LA and now London.
SIGNAL DETECTED
July 2025: Represent opened its first London flagship, adding to Manchester and LA West Hollywood, and through 2025 ran collaboration drops with Oasis, Guns N’ Roses and Iron Maiden. Turnover reached ~£94m, closing on the £100m mark.
WHY THIS PROSPECT FOR TWENTY TWENTY
A founder who personally directs creative and treats imagery as core brand equity, running multiple seasonal and collaboration shoots a year. A new flagship plus a run of music collabs means a constant appetite for fresh streetwear and fashion photography, and the pitch lands with the exact person who signs off the shoot.
02
Vuori
Karen Riley-Grant·Chief Marketing Officer
Fast-scaling US premium activewear brand, 100+ stores, expanding internationally into Seoul and Beijing.
SIGNAL DETECTED
May 2025: Vuori launched a headline ambassador and creative partnership with the Gerber–Crawford family (Cindy Crawford, Rande Gerber, Kaia and Presley Gerber), alongside a 100+ store milestone and new-market openings through 2025–26.
WHY THIS PROSPECT FOR TWENTY TWENTY
A rapidly scaling premium brand pushing big talent-led campaigns and new-market retail launches, so a constant need for original apparel and lifestyle photography and motion. Riley-Grant came in from Levi’s and commissions high-production creative, the right seat to pitch a roster sport and lifestyle shooter.
03
Castore
Kev McFadyen·Chief Marketing Officer
British performance-sportswear brand out of Manchester, kitting elite teams across multiple sports.
SIGNAL DETECTED
2025: Castore rolled out its “Apex Collection” across motorsport and cricket and continued its “Better Never Stops” brand platform, under McFadyen, its first-ever CMO (ex-Speedo global brand director).
WHY THIS PROSPECT FOR TWENTY TWENTY
A performance brand shooting seasonal apparel and athlete campaigns across several sports, a direct match for roster sport and motion shooters. A first-ever CMO building the brand-creative function is exactly the buyer who is assembling the photographers he will commission.
August 2025: Bandit published its Fall “Loyal to the Soil” campaign, a 96-piece NYC-tribute collection carrying 41 original campaign images, drawing on Bauhaus and Albers textile principles.
WHY THIS PROSPECT FOR TWENTY TWENTY
A fast-growing, NYC-native brand that produces dozens of original campaign images per drop, ideal for your New York office and roster sport and lifestyle shooters. Emerging enough to be winnable, design-led enough to value a strong photographer, and West co-founded the brand so the creative decision sits with him.
05
Fishwife
Becca Millstein·Co-Founder & CEO
LA-based, design-forward premium tinned-seafood brand, stocked in Whole Foods, Costco and Aldi.
SIGNAL DETECTED
Q1 2026: Fishwife rolled out nationwide in Costco across the US (albacore and smoked-trout 3-packs), following its first-ever Fishwife cookbook in 2025.
WHY THIS PROSPECT FOR TWENTY TWENTY
Fishwife is famous for an illustration-and-photography-driven aesthetic and already shoots real lifestyle and food content, so it visibly commissions original food styling, photography and motion as its core marketing engine. A national retail rollout is exactly when it needs fresh imagery, a natural fit for a roster food shooter.
06
Hip Pop
Kenny Goodman·Co-Founder
Manchester-based gut-health kombucha and ‘living soda’ brand, in Sainsbury’s, M&S, Ocado and Co-op.
SIGNAL DETECTED
February 2025: Hip Pop launched a full brand and packaging rebrand by Leeds studio Robot Food under the “Get Real” strapline, with bold new can illustrations, rolling out across Sainsbury’s, M&S, Ocado and Co-op.
WHY THIS PROSPECT FOR TWENTY TWENTY
A fresh, visually-led rebrand shedding the functional-health look is exactly the moment a brand needs appetite-driven food and lifestyle photography and motion to activate the new identity across retail and social. Founder-led and design-conscious, so the pitch reaches the person who owns the look.
07
Wingstop UK
Emma Colquhoun·Chief Growth Officer
Fast-growing UK & Ireland chicken-wing chain, aggressively expanding its estate.
SIGNAL DETECTED
January 2026: Wingstop UK appointed Emma Colquhoun (ex-Wagamama CMO) as Chief Growth Officer in a newly created role, to drive UK and Ireland expansion across brand and commercial growth.
WHY THIS PROSPECT FOR TWENTY TWENTY
Aggressive new-store expansion plus a senior brand-focused hire means high demand for fresh food photography and motion for menus, out-of-home and social as the chain scales into new markets. A brand-new growth mandate is prime timing to become the shop they call for shoots.
08
The Zetter
Kieran Weston·Marketing Manager
Design-led London boutique hotel group, known for characterful townhouse properties.
SIGNAL DETECTED
The Zetter is opening its third London site, The Zetter Bloomsbury, in March 2026 — 68 rooms across six Georgian townhouses with interiors by Thurstan — and has been building out its team ahead of the launch.
WHY THIS PROSPECT FOR TWENTY TWENTY
A design-led boutique brand opening a flagship London property needs fresh lifestyle, interiors and experiential photography and motion to launch and market it. Six townhouses of new spaces is a lot to shoot, and the timing is ideal to pitch a roster interiors and travel shooter.
09
Auberge Collection
Michael Minchin·Chief Marketing Officer
US-headquartered luxury hotels-and-resorts collection, now expanding into the UK.
SIGNAL DETECTED
September 2025: Auberge rebranded to “Auberge Collection” with an all-new visual identity, and is opening its first UK hotel, Cambridge House in Mayfair (a 102-room former club), in 2026.
WHY THIS PROSPECT FOR TWENTY TWENTY
A full rebrand plus a UK flagship launch means a large-scale need for new brand imagery and motion across a luxury travel portfolio, squarely in your travel and lifestyle wheelhouse. Both events are commissioning triggers, and a CMO owning the rebrand is the right contact.
10
Bunkhouse
Erin Lindsey·VP Brand & Community
Austin-based boutique lifestyle-hotel brand (part of Hyatt), strong visual storytelling.
SIGNAL DETECTED
December 2025: Bunkhouse opened Hotel Daphne in Houston Heights, a 49-room boutique property and its newest concept, its second Houston project.
WHY THIS PROSPECT FOR TWENTY TWENTY
Bunkhouse is a strongly visual, storytelling-driven lifestyle-hotel brand, and a brand-new property opening is exactly when it commissions fresh location, interiors and lifestyle photography and motion. A natural fit for a roster travel and lifestyle shooter, and winnable at boutique scale.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When a brand manager, marketing director or creative lead opens an email and reads a sentence that names a campaign they just launched, a store or property they just opened, or a collaboration they just announced, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across tens of thousands of brand-side prospects, then weaves them into the opening line of each email so every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no “I came across your website” generic openings, just a precise, verifiable fact in the brand’s own vocabulary, tied directly to your photographers.
The principle: when a brand manager or creative director reads the email, they should think “this person looked into us”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in brand and creative vocabulary — campaign, collection, drop, flagship, collaboration, brief, commission.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
Recent campaign, collection or product launch
What we look forThe most recent campaign, seasonal collection drop or product launch a brand has just put out, the moment they are thinking about imagery and about the next one.
Where we find itBrand website and social feeds · Drapers · The Grocer · Ad Age · Marketing Dive · Campaign · press releases
Findable on90% of prospects
Raw data
Bandit Running published its Fall “Loyal to the Soil” collection on 21 August 2025, a 96-piece NYC-tribute range carrying 41 original campaign images.
AI personalisation →
“Saw the ‘Loyal to the Soil’ collection you put out in August, 41 campaign images across the 96-piece range is a serious shoot, we work with a couple of running and lifestyle photographers who would fit that world.”
02
New opening, property or market expansion
What we look forA new store, flagship, hotel property, restaurant or territory a brand is opening or entering — the point at which fresh location and lifestyle imagery is suddenly needed.
Where we find itBoutique Hotelier · The Caterer · Retail Dive · The Grocer · LinkedIn company posts · local and trade press
Findable on75% of prospects
Raw data
Auberge rebranded to “Auberge Collection” in September 2025 and is opening its first UK hotel, Cambridge House in Mayfair, in 2026.
AI personalisation →
“Saw Cambridge House is opening in Mayfair next year as Auberge’s first UK property, a launch like that usually means a lot of new interiors and lifestyle imagery to shoot, which is exactly what we do.”
03
New collaboration, partnership or sponsorship
What we look forA recently announced brand collaboration, ambassador deal or sponsorship — each one almost always triggers a fresh shoot.
Where we find itBrand social and press releases · Drapers · The Grocer · SportBusiness · partner announcements on LinkedIn
Findable on85% of prospects
Raw data
Represent ran a run of 2025 collaboration drops with Oasis, Guns N’ Roses and Iron Maiden alongside opening its first London flagship.
AI personalisation →
“Saw the Oasis and Iron Maiden drops you ran this year, that collab work looks like a steady run of shoots to keep feeding, we represent photographers who shoot exactly this kind of streetwear campaign.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to George Heaton, Founder and Creative Director of Represent, signed by Twenty Twenty’s Frede Spencer.
FromFrede Spencer · Twenty TwentyTogeorge.heaton@represent.comSubjectthe flagship + your next campaign
Hi George,
Saw you opened the Redchurch Street flagship in July and ran the Oasis and Iron Maiden drops back to back this year, that is a lot of campaign imagery to keep feeding.
We represent photographers and the fashion and streetwear side is a big part of our roster. The brands we work with tend to hit the same wall, the next campaign is always coming and finding the right shooter for it eats the week. A few of ours shoot exactly the kind of work you put out.
I have pulled together a short edit of two or three artists I think would suit Represent. Want me to send it over?
Happy to jump on a quick call, but honestly I would just love to know if I have read the brand right.
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. The displayed prices are adjustable.
Duration
Click to adjust the prices without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Twenty Twenty has all three.
Our conviction is that we can install for you a steady stream of qualified brand commissioning conversations over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.